"Legendary Quotes" Capsule Collection
Collaborating with Britney Spears has been an incredible highlight in my career — The “Legendary Quotes” project was about showcasing Britney’s resilience and journey for independence. It’s a narrative that resonates deeply with her queer fans because many of us have experienced uphill battles, faced adversity, and found strength on the other side, just like Britney. Growing up with her, we’ve witnessed her journey to independence, and all we want now is to see her exist and thrive on her own terms. It’s a story of strength, solidarity, and the shared dream for a better future.
As the creative lead on this project, launched alongside Britney Spears’ highly anticipated book, The Woman In Me, I conceptualized and pitched a capsule collection of 15 designs celebrating her most iconic and empowering quotes. Collaborating closely with Britney’s team, we refined the selection to 6 standout designs and another 3 from her merch company, which debuted on her official website and were showcased across all her social media platforms, engaging millions of fans worldwide.
Britney Spears
Role: Creative Direction, Graphic Design, Merch Development
Industry: Music
"…Baby One More Time" 25th Anniversary Capsule Collection
In celebration of the 25th anniversary of Britney Spears' record-breaking debut album, "...Baby One More Time", I had the privilege of serving as the creative director and designer for an exclusive capsule collection. This collection was launched on Britney's official webstore and promoted across her social media channels to commemorate this significant milestone.
Drawing inspiration from the iconic schoolgirl aesthetic of the "...Baby One More Time" music video, I conceptualized a range of apparel that resonates with both nostalgia and contemporary fashion. The collection features a limited edition letterman jacket, embodying the classic varsity style, alongside crop tanks emblazoned with phrases like "Give Me a Sign" and "My Loneliness," directly referencing lyrics from the hit song. To cater to diverse preferences and ensure accessibility, the collection includes vintage-inspired t-shirts, hoodies, athletic shorts, and a matching sweatpants and sweater set, all designed with scalable pricing to offer something for every fan.