METRO + SMARTBAR

CHICAGO'S OLDEST INDEPENDENTLY RUN MUSIC VENUE AND DANCE CLUB. YEAR IN AND YEAR OUT FOR OVER THREE DECADES, THE METRO ROSTER HAS MAINTAINED A DELICATE BALANCE BETWEEN NATIONAL HEADLINERS INCLUDING THE FOO FIGHTERS, LCD SOUNDSYSTEM AND JANE'S ADDICTION AND LOCAL UP-AND-COMERS SUCH AS FALL OUT BOY AND CHANCE THE RAPPER. WITH EVERY MUSICAL MOVEMENT THAT HAS SWEPT ACROSS CHICAGO — AND THE COUNTRY — METRO HAS BOOKED THE KEY PLAYERS ACROSS ALL PLATFORMS.

AS ART DIRECTOR MY ROLE HAS ENCOMPASSED OVERSEEING ALL OF THE GRAPHIC, WEB AND BRANDING DESIGN FOR BOTH VENUES. THE BRANDING OF METRO AND SMARTBAR ARE INTERRELATED WHILE ENCAPSULATING THEIR UNIQUE PERSONALITIES, TYING IN IMAGERY CAPTURED FROM EACH RESPECTIVE VENUE MATCHED WITH COLOR PALETTES TO DIFFERENTIATE BETWEEN THE TWO. WEEKLY AND MONTHLY ADVERTISEMENTS IN BOTH PRINT AND WEB, AS WELL AS EMAIL BLASTS, SOCIAL MEDIA GRAPHICS, POSTER DESIGN, PRINT COLLATERAL AND ANY OTHER VISUAL ASSETS IS EITHER CREATED OR APPROVED BY MYSELF AS WELL.

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