In the summer of 2025, I was selected as the featured artist for Soho House Chicago’s Pride mural takeover. Commissioned as part of their annual Pride programming, the project called for a piece that could exist within Soho House’s refined global brand while still carrying the urgency and visibility Pride demands. I led the concept, design, scaling, and on-site execution of the large-format installation of a ten panel spray-painted mural on the facade of the building, spanning over a combined 58 ft. wide by 85 ft. high, 448 sq ft of concrete.

I approached the mural as a typographic statement first and foremost. Rather than relying on expected Pride iconography, I focused on structure, hierarchy, and impact. The concept pulled from protest-era poster language and contemporary editorial graphics — bold, direct, and unapologetic. High-contrast color relationships and dimensional letterforms created clarity at a distance, while subtle spatial shifts added depth up close.

Working at architectural scale requires restraint. Every proportion was tested digitally before paint ever touched the wall. Spacing, weight, and color density were adjusted to ensure the design translated cleanly from screen to surface without losing presence. The goal was to create something that felt intentional — not decorative.

Installed against the building’s facade, the mural became a visual anchor during Pride month. It was designed to function in multiple ways: as a piece of public art, as a backdrop for community gathering, and as a photographic moment that could make a statement across social media.