For Violet Chachki and GottMik’s The Knockout Tour, I created a tour campaign identity inspired by vintage boxing poster, reimagined through a high-fashion, contemporary lens. Drawing inspiration from mid-century fight bill typography and classic arena match-ups, the artwork positions the duo as headline contenders — complete with bold arched lettering, star-bordered framing, distressed textures, and a dramatic “VS.” lockup anchoring the art. The color system leans into their signature palettes, Violet’s deep purple and GottMik’s emerald green, integrated throughout the typography to create a striking visual rivalry.

The tour spanned 49 dates across North America, and the visual system was built for scale: key art and date-specific posters for print, venue-ready digital assets and web banners, as well as flexible social graphics optimized for announcement drops and city callouts. Multiple photo variants were developed to keep the campaign dynamic across markets while maintaining a cohesive, instantly recognizable brand presence.